How Much Money Does The Average Woman Spend On Makeup In A Year

The boilerplate woman volition spend more than €21,000 in her lifetime - on her confront, a study has revealed.

Researchers took into business relationship everything from moisturiser, foundation and mascara to lipstick, blusher and face wipes.

They calculated the average yearly bill as an eye-popping €332.06 - pregnant that over a typical lifetime of 64.6 years from the ages of 18 to 82 and a half, she will vanquish out €21,451.03.

Caput of cosmetics at Superdrug, who carried out the survey, Sarah Sharp said:

''It sounds like a lot of money, but actually over the course of almost 65 years we're sure nearly women would concord it is money well spent.

''This isn't about spending hundreds of pounds on designer creams and it'due south the twenty-four hour period to day products that we all use to avoid bad pare, spots, blemishes and dark circles beneath your optics.

''This research really shows saving a few pounds off your regular beauty shop can add upward to make a large difference over time.

The figures testify the average woman volition spend €11,320.88 putting her make-up on in a lifetime.

But the boilerplate ladies' skincare routine is almost equally important as her cosmetics, as she spends a total of €156.81 a year, and €10,130.14 a lifetime, on products such every bit cleanser and toner, moisturisers, eye creams, face up masks and wipes.

Face wipes are the most purchased production, with women buying an average of five packs every twelvemonth (or 323 packs over her adult lifetime).

The figures testify women spend a full of €175.25 on make-up products such as foundation, mascara, lipstick and gloss, blusher and bronzer, concealer, heart liner and shadow.

And 73 percent of savvy ladies say they opt for retailer's ain brand products above more than expensive designer brands.

In total, women buy 38 different products for their face annually, and two,455 by the fourth dimension they reach the k former historic period of 82 and a half.

Sarah Sharp added: ''The boilerplate woman in our report estimated that she spent around €xv.45 a month on products for her face, or €187.77 a year.

''In fact, our respondents were under-valuing their faces by more than than a hundred pounds a year.

''But the figures are actually much higher for that niche department of the population who merely buy high-finish beauty products and designer brands.

''These people could be spending thousands rather than hundreds a twelvemonth on looking subsequently their face.''